Case study · W/01Scroll

Aeron

Discipline: Full 3D · Art Direction
Subject: Herman Miller Aeron
Deliverables: Key visual · Close-ups · Motion

Engineered calm.

A full 3D study of the Aeron chair: modelling, materials, light and staging. The mesh, the steel and the silhouette are treated as sculpture, in black and white, so every curve reads. Herman Miller and Aeron are trademarks of their respective owners.

Aeron poster: the chair in 3D under the word AERON, grey circles behind — Fig. 01Key visual

Close-up of the Aeron seat and mechanism, in black and white — Fig. 02Close-up

The whole Aeron chair, three-quarter view, on a grey studio background — Fig. 03Studio render

Fig. 04Motion

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