Case study · W/04Scroll

Simulacre

Discipline: Graphic Design · Typography
Scope: Visual Identity
Deliverables: Poster series · Street display · Merchandise

The aesthetics of post-reality.

In the age of hyper-connection, the virtual no longer imitates the real: it replaces it. The SIMULACRE exhibition questions our relationship with digital identity through the lens of glitch art. Our memories, our faces and our interactions are compressed, altered, sometimes corrupted every day. The 404 error is no longer a failure: it is the mirror of our new reality.

Full Simulacre poster: SIM, ULA, CRE in cut-out letters over glitch visuals, exhibition text at the bottom — Fig. 01Main poster

SIM poster: blue cut-out letters over a face wearing glasses — SIM

ULA poster: green letters, halftone and a face in glasses — ULA

CRE poster: red letters over a screaming, multiplied face — CRE

The Simulacre posters in situ: on a street wall and as a series of three on a façade — Fig. 02Street display

Simulacre tote bags, black and ecru, on sunlit stone steps — Fig. 03Merchandise

Simulacre ASCII variant: the word drawn in white digits on black — Fig. 04ASCII variant

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